MARTINELLI Gianni Forging Technologies

Close Die Forging - Is Success Dependings on Geography?

Technology developments are generally driven by customers’ needs and should adjust flexibly to changing market needs and conditions. The forging industry worldwide, despite its traditionally very conservative roots, is not left out from the general industrial trends. From another standpoint, companies everywhere are concerned that the return on their investment in technology developments is inadequate. Furthermore, they wrestle daily with issues of choice and balance: how much to invest in process technology and how much in product technology ? The author with an extensive experience in consulting companies on the international scene is trying to assess how the approach to the above hot question is varying geographically and on the base of different cultures.